Mining Customer Value: From Association Rules to Direct Marketing.
Ke WangSenqiang ZhouJack Man Shun YeungQiang YangPublished in: ICDE (2003)
Keyphrases
- direct marketing
- data mining
- association rules
- marketing strategies
- association rule mining
- data mining applications
- mining association rules
- knowledge discovery
- mining algorithm
- data mining techniques
- itemsets
- frequent itemsets
- apriori algorithm
- frequent patterns
- data mining algorithms
- customer relationship management
- customer data
- text mining
- data mining methods
- data analysis
- database marketing
- formal concept analysis
- real world
- data mining technology
- interestingness measures
- databases
- information retrieval
- case study
- expert systems
- support systems
- customer satisfaction
- website
- database technology
- search engine
- sequential patterns
- relational databases
- user interface
- decision support