Gender Preferences in Web Design: Usability Testing through Eye Tracking.
Soussan DjamasbiThomas S. TullisJoseph HsuErin MazueraKelly OsbergJohn BoschPublished in: AMCIS (2007)
Keyphrases
- usability testing
- eye tracking
- web design
- website
- usability evaluation
- human computer interaction
- interface design
- visual attention
- eye movements
- eye tracking data
- eye tracker
- usability problems
- user preferences
- scan path
- design principles
- heuristic evaluation
- strengths and weaknesses
- user interface
- database systems
- information retrieval