Privacy-preserving audience measurement in practice - Opportunities and challenges.
Steffen PassmannAnne Lauber-RoensbergThorsten StrufePublished in: CNS (2017)
Keyphrases
- privacy preserving
- privacy issues
- privacy preservation
- privacy preserving data mining
- vertically partitioned data
- data privacy
- sensitive information
- privacy preserving association rule mining
- data perturbation
- privacy protection
- scalar product
- multi party
- horizontally partitioned data
- private data
- private information
- record linkage
- horizontally partitioned
- privacy concerns
- partitioned data
- privacy sensitive
- personal data
- differential privacy
- sensitive data
- data transformation
- preserving privacy
- real world
- databases
- database
- data sharing
- naive bayesian classification