Optimal ways for companies to use Facebook as a marketing channel.

Linnea Hansson Anton Wrangmo Klaus Solberg Søilen

Published in: J. Inf. Commun. Ethics Soc. (2013)

Keyphrases

social media
data mining
optimal solution
social networking
high tech
dynamic programming
marketing strategies
potential customers
website
email
worst case
competitive advantage
decision making
online social networks
financial services
small and medium sized