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Understanding Factors Affecting Mobile Services Adoption: Case of Thailand.
Tugrul U. Daim
Fahad Aldhaban
Jay Justice
Nuri Basoglu
Published in:
Int. J. Inf. Syst. Serv. Sect. (2014)
Keyphrases
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factors affecting
mobile services
perceived usefulness
factors influencing
user acceptance
mobile devices
mobile technologies
mobile applications
key factors
expert systems
user experience
data management
service oriented architecture
mobile users
end users
business opportunities
behavioral intention