Exploring the disseminating behaviors of eWOM marketing: persuasion in online video.

Jung-Kuei Hsieh Yi-Ching Hsieh Yu-Chien Tang

Published in: Electron. Commer. Res. (2012)

Keyphrases

online video
electronic word of mouth
user interaction
decision making
long term
human behavior
marketing strategies
data mining
video sharing
website
social media
social influence
behavior analysis
positive or negative
data dissemination
customer relationship management
consumer behavior