On Programmatic Advertising Recommendation Based on CTR.
Chengjun ZhouShiqun YuanPublished in: ICCSE (2021)
Keyphrases
- online advertising
- sponsored search
- click through rate
- user behavior
- behavioral targeting
- search engine
- search advertising
- internet advertising
- display advertising
- keywords
- computer vision
- user experience
- click prediction
- contextual advertising
- genetic algorithm
- database systems
- learning algorithm
- click models
- advertising campaigns
- data mining