Factors affecting Arab consumers' attitudes toward online shopping in light of COVID-19: the moderating role of digital marketing.
Mohammed SalemSamir BaidounNabila Abu SharekhNabil SammourGhada AlnajarFady AlasttalIhab AlghusainHassan SaqerPublished in: J. Enterp. Inf. Manag. (2023)
Keyphrases
- factors affecting
- perceived usefulness
- consumer behavior
- online shopping
- attitudes toward
- online consumer
- technology acceptance
- factors influencing
- continuance intention
- statistically significant
- customer satisfaction
- social media
- structural equation modeling
- technology adoption
- service quality
- shopping behavior
- individual differences
- computer self efficacy
- computer usage
- technology acceptance model
- consumer reviews