Preferences for pay-as-you-drive insurance offers among residential customers in Germany - a conjoint-analytical investigation.
Torsten J. GerpottSabrina BergPublished in: Int. J. Serv. Technol. Manag. (2012)
Keyphrases
- customer preferences
- purchasing behavior
- computer science
- user preferences
- customer satisfaction
- decision making
- individual preferences
- hurricane katrina
- data sets
- personal preferences
- customer service
- soft constraints
- customer relationship management
- risk management
- marketing strategies
- business processes
- service providers
- np hard
- information systems
- data mining