Factors Affecting Consumers' Motivation in Online Group Buyers.
Wuu-Yee ChenPin-Hsiu WuPublished in: IIH-MSP (2010)
Keyphrases
- factors affecting
- group buying
- comparison shopping
- online markets
- factors influencing
- pricing strategies
- key factors
- search costs
- online learning
- shopping behavior
- electronic commerce
- online collaborative
- online shopping
- perceived usefulness
- online environment
- product information
- social networks
- group members
- decision making
- information systems