Leveraging Multi-Faceted User Preferences for Improving Click-Through Rate Predictions.
Pan LiPublished in: RecSys (2021)
Keyphrases
- user preferences
- multi faceted
- user behavior
- click through rate
- click models
- collaborative filtering
- recommender systems
- user profiles
- user feedback
- user ratings
- user specific
- recommendation systems
- sponsored search
- user interests
- preference model
- user experience
- hierarchical task networks
- online advertising
- data mining
- search strategies