Impact of Business Analytics on Organizational Outcomes: Role of Analytical Insights and Usage.
Sakshi SrivastavaGaurav DixitPublished in: ICIS (2018)
Keyphrases
- business analytics
- competitive advantage
- information technology
- business intelligence
- business strategy
- information systems
- business processes
- big data
- knowledge management
- emerging technologies
- health care
- business environment
- data mining
- decision making
- case study
- adoption decisions
- predictive analytics
- data processing
- decision support system
- machine learning