Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia.
Weinan ZhangDingquan WangGui-Rong XueHongyuan ZhaPublished in: ACM Trans. Intell. Syst. Technol. (2012)
Keyphrases
- short text
- contextual advertising
- keywords
- web pages
- short texts
- short text classification
- search engine
- keyword extraction
- website
- collaborative filtering
- web documents
- topic detection
- recommender systems
- latent topics
- visual features
- text documents
- online advertising
- web search engines
- relevant documents
- semantic information
- web search
- user behavior
- topic models
- display advertising
- clustering method
- document collections
- feature selection