Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising.
Savas DayanikSemih Onur SezerPublished in: Math. Methods Oper. Res. (2023)
Keyphrases
- sponsored search auctions
- search algorithm
- sponsored search advertising
- keyword search
- online advertising
- budget constraints
- search queries
- exhaustive search
- search space
- sponsored search
- search advertising
- optimal solution
- keywords
- auction mechanisms
- optimal policy
- search engine
- asymptotically optimal
- internet search engines
- scheduling policies
- query suggestion
- display advertising
- search strategies
- state space