Marketing Analytics for Analyzing Social Media and Branding Efforts of Indian Telecom Operators.
Sujata JoshiSindhu KoparratiVaishali SinghalPublished in: Int. J. Cloud Appl. Comput. (2022)
Keyphrases
- social media
- big data
- social networking
- social media data
- user generated content
- social networks
- social media sites
- marketing strategies
- big data analytics
- online marketing
- social network analysis
- customer relationship management
- morphological operators
- online consumer
- social media platforms
- public opinion
- predictive modeling
- social networking sites
- data mining applications
- business intelligence
- decision support
- data management
- website