Using data mining for service satisfaction performance analysis for mainland tourists in Taiwan.
Wen-Tsao PanPublished in: Int. J. Technol. Manag. (2014)
Keyphrases
- data mining
- service quality
- customer satisfaction
- hong kong
- data mining techniques
- service oriented
- service providers
- knowledge discovery
- user satisfaction
- web services
- data analysis
- association rules
- web intelligence
- business intelligence
- data mining applications
- information services
- web mining
- knowledge discovery in databases
- association rule mining
- pattern mining
- data warehouse
- management system
- data mining methods
- customer loyalty
- previously unknown
- service delivery
- service selection
- neural network
- service oriented architecture
- cluster analysis
- electronic commerce
- decision support
- text mining
- end users
- decision making
- information systems
- real world