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The effectiveness of targeted mobile advertising in selling mobile services: an empirical study.

Marko MerisavoJari VesanenAntti ArponenSami KajaloMika Raulas
Published in: Int. J. Mob. Commun. (2006)
Keyphrases
  • mobile services
  • mobile advertising
  • mobile devices
  • user experience
  • mobile users
  • database systems
  • email
  • context aware
  • mobile learning
  • life cycle
  • database management
  • mobile applications