Exploring how consumers' purchasing behaviour is influenced in mobile webcast shopping context.
Hongqian WangZheng ZhangPublished in: Int. J. Mob. Commun. (2022)
Keyphrases
- online shopping
- purchasing behavior
- context aware
- mobile commerce
- shopping behavior
- online retailers
- internet shopping
- mobile phone
- context sensitive
- mobile devices
- mobile networks
- service quality
- contextual information
- context awareness
- mobile communication
- mobile applications
- context aware systems
- user preferences
- service providers
- information systems