Login / Signup

Spread, then target, and advertise in waves: Optimal capital allocation across advertising channels.

Soheil EshghiVictor M. PreciadoSaswati SarkarSantosh S. VenkateshQing ZhaoRaissa M. D'SouzaAnanthram Swami
Published in: ITA (2017)
Keyphrases
  • dynamic programming
  • optimal solution
  • optimal allocation
  • capacity allocation
  • allocation policy
  • real time
  • information retrieval
  • scheduling problem
  • multi channel
  • optimal design
  • optimal scheduling