Live streaming channel strategy of an online retailer in a supply chain.
Qiuyan ChenXin YanYu ZhaoYiwen BianPublished in: Electron. Commer. Res. Appl. (2023)
Keyphrases
- supply chain
- live streaming
- supply chain management
- stackelberg game
- quantity discount
- inventory management
- distribution centers
- real time
- pricing strategies
- bullwhip effect
- decision making
- inventory control
- lead time
- cellular networks
- customer demand
- profit sharing
- planning horizon
- service level
- safety stock
- electronic commerce