The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion, self-awareness, and continuous use intentions.
Yu-Qian ZhuJung-Hua ChangPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- privacy preserving
- legal issues
- information retrieval
- functional roles
- e learning
- context aware
- personal information
- sensitive information
- relevance feedback
- intention recognition
- negative consequences
- user profiles
- test collection
- statistical databases
- private information
- privacy preserving data mining
- personal data
- private data
- information technology