Optimizing Display Advertising in Online Social Networks.
Zeinab AbbassiAditya BhaskaraVishal MisraPublished in: WWW (2015)
Keyphrases
- online social networks
- display advertising
- online advertising
- social networks
- advertising campaigns
- network structure
- search advertising
- social media
- social networking
- social relations
- online social networking
- online social
- budget constraints
- social relationships
- social networking sites
- social ties
- web pages
- sponsored search
- online communities
- social graphs
- social interaction
- malicious activities
- search engine