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Qualitative and quantitative analysis of social network data intended for brand management.
Dagmar Babcanová
Jana Sujanová
Dagmar Cagánová
Natália Hornáková
Henrieta Hrablik Chovanová
Published in:
Wirel. Networks (2021)
Keyphrases
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qualitative and quantitative analysis
social network data
quantitative analysis
social networks
social network analysis
social media
privacy preservation
information systems
data management
user interests