Trust Building in Electronic Commerce: The Critical Role of Electronic Intermediaries.
Ho LeePublished in: PACIS (2000)
Keyphrases
- electronic commerce
- electronic transactions
- electronic marketplaces
- online banking
- electronic markets
- business models
- electronic business
- reputation mechanisms
- mobile commerce
- automated negotiation
- electronic payment
- business transactions
- agent mediated
- trust model
- brokerage services
- negotiation protocol
- agent technology
- transaction cost economics
- small and medium sized enterprises
- tourism industry
- service quality