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Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth.
Geetika Jain
Sapna Rakesh
Kostubh Raman Chaturvedi
Published in:
Int. J. E Bus. Res. (2018)
Keyphrases
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online video
purchase intention
online shopping
user interaction
information systems
web pages
online stores
video sharing
website
case study