Login / Signup

Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth.

Geetika JainSapna RakeshKostubh Raman Chaturvedi
Published in: Int. J. E Bus. Res. (2018)
Keyphrases
  • online video
  • purchase intention
  • online shopping
  • user interaction
  • information systems
  • web pages
  • online stores
  • video sharing
  • website
  • case study