Applying the Technology Acceptance Model to Social Networking Sites (SNS): Impact of Subjective Norm and Social Capital on the Acceptance of SNS.
Gilok ChoiHyewon ChungPublished in: Int. J. Hum. Comput. Interact. (2013)
Keyphrases
- social networking sites
- social capital
- technology adoption
- subjective norm
- perceived usefulness
- user acceptance
- technology acceptance
- factors that influence
- social networking
- social networks
- factors influencing
- social media
- social network services
- social influence
- online social networks
- knowledge sharing
- information flow
- factors affecting
- information quality
- information systems
- technology acceptance model
- information and communication technologies
- user satisfaction
- public sector
- user generated content
- factors that affect
- individual level
- computer self efficacy
- social interaction
- law enforcement
- data analysis