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The Effect of a Perceived Leader's Influence on the Motivation of the Members of Nonwork-Related Virtual Communities.
Gee-Woo Bock
Wei-Liang Ng
Yuhyung Shin
Published in:
IEEE Trans. Engineering Management (2008)
Keyphrases
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virtual communities
positive effects
purchase intention
social networks
community members
situated learning
virtual world
information sharing
online communities
social aspects
trust management
trust and reputation systems
individual differences
perceived risk
social presence
social support