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Developing winning marketing strategies in a competitive software market.
Jue Wang
Robert L. Axtell
Andrew G. Loerch
Published in:
SummerSim (2017)
Keyphrases
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marketing strategies
market segments
direct marketing
customer base
real time
life cycle
user interface
text mining
support systems
customer relationship management
databases
real world
data mining
machine learning
artificial intelligence
customer satisfaction