How to Schedule the Marketing of Products with Negative Externalities.
Zhigang CaoXujin ChenChangjun WangPublished in: COCOON (2013)
Keyphrases
- consumer behavior
- scheduling problem
- marketing campaigns
- potential customers
- positive and negative
- website
- decision making
- social media
- marketing strategies
- database marketing
- data mining
- high tech
- customer support
- product line
- viral marketing
- competitive environment
- long term
- purchasing behavior
- predictive modeling
- long tail
- customer relationship management
- software development
- customer base