Developing Customer Experience Ecosystem - Driving Business Results by Integrating Multiple Touch Points.
Frank Y. GuoPublished in: HCI (21) (2013)
Keyphrases
- integrating multiple
- electronic commerce
- business managers
- visual learning
- information systems
- customer service
- customer data
- customer behavior
- customer relationship management
- decision making
- business models
- consumer behavior
- feature points
- business processes
- banking industry
- business transactions
- data quality
- data mining
- point sets
- call center
- marketing strategies
- direct marketing
- knowledge management
- customer satisfaction
- supply chain management
- customer support
- endpoints
- marketing campaigns
- competitive environment
- business opportunities
- software vendors
- business intelligence