The Effects of Positive and Negative Emotions During Online Shopping Episodes on Consumer Satisfaction, Repurchase Intention, and Recommendation Intention.
Markus MakkonenJanne RiekkinenLauri FrankJari JussilaPublished in: Bled eConference (2019)
Keyphrases
- positive and negative
- online shopping
- customer satisfaction
- service quality
- satisfaction degree
- online consumer
- consumer behavior
- continuance intention
- customer preferences
- positive or negative
- technology acceptance
- decision rules
- positive examples
- collaborative filtering
- behavioral intention
- theory of planned behavior
- subjective norm
- personal information
- shopping behavior
- online retailers