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How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising.
Joni Salminen
Ilkka Kaate
Ahmed Mohamed Kamel
Soon-Gyo Jung
Bernard J. Jansen
Published in:
Int. J. Hum. Comput. Interact. (2021)
Keyphrases
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online advertising
display advertising
behavioral targeting
advertising campaigns
sponsored search
contextual advertising
user behavior
search advertising
user experience
long tail
click prediction
click through rate
search engine
user involvement
user interaction
document collections