TextGNN: Improving Text Encoder via Graph Neural Network in Sponsored Search.
Jason ZhuYanling CuiYuming LiuHao SunXue LiMarkus PelgerLiangjie ZhangTianqi YanRuofei ZhangHuasha ZhaoPublished in: CoRR (2021)
Keyphrases
- neural network
- sponsored search
- click prediction
- search engine
- online advertising
- click through rate
- keywords
- random walk
- structured data
- sponsored search auctions
- text retrieval
- user behavior
- data mining
- click models
- information retrieval
- web documents
- user experience
- bit rate
- context aware
- web search
- information extraction
- user interface
- metadata