Influence of Display Ads on Additional Product Purchase.

Jyoti Jagasia Rakhi Thakur Renuka Kamath

Published in: AMCIS (2019)

Keyphrases

internet shopping
product information
factors influencing
life cycle
electronic commerce
viral marketing
purchase behavior
online advertising
information diffusion
potential customers
multi touch
product development
product design
real time
decision process
keywords
case study