Using Curiosity and Group-buying Navigation to Explore the Influence of Perceived hedonic Value, Attitude, and Group-buying Behavioral Intention.
Wen-Lung ShiauHsiao-Chi WuPublished in: J. Softw. (2013)
Keyphrases
- group buying
- behavioral intention
- perceived usefulness
- attitudes toward
- factors affecting
- electronic commerce
- factors that affect
- user satisfaction
- test bed
- business models
- user acceptance
- structural equation modeling
- social influence
- mobile services
- technology adoption
- computer self efficacy
- online environment
- technology acceptance
- privacy concerns
- technology acceptance model
- developing countries
- perceived risk
- cost benefit
- university students
- theory of planned behavior
- factors influencing
- factors that influence
- social interaction
- case study
- databases
- independent variables
- theoretical framework
- mobile devices
- subjective norm
- information systems