Applying Fuzzy Clustering to Examine Marketing Strategy of Tourism Brand in Mobile Internet Era.
Yuping JinPublished in: J. Electron. Commer. Organ. (2019)
Keyphrases
- fuzzy clustering
- marketing strategies
- mobile internet
- fuzzy c means
- fuzzy clustering algorithm
- mobile devices
- fuzzy clustering algorithms
- membership functions
- user behavior
- clustering analysis
- clustering algorithm
- cluster analysis
- mobile users
- customer satisfaction
- customer relationship management
- mobile phone
- support systems
- distributed systems
- data warehouse