A personalized recommendation system based on product taxonomy for one-to-one marketing online.
Lun-Ping HungPublished in: Expert Syst. Appl. (2005)
Keyphrases
- product recommendation
- small and medium sized
- comparison shopping
- consumer behavior
- web personalization
- personalized recommendation
- marketing campaigns
- decision making
- context aware
- website
- online learning
- data mining
- online video
- long term
- online retailers
- social media
- online advertising
- potential customers
- product information
- internet marketing
- internet advertising
- tourism industry
- shopping behavior
- online consumer
- viral marketing
- product development
- product design
- user interests
- online communities
- user profiles
- supply chain
- e learning
- search engine