How Digital Content Marketing of E-commerce Retailers Influence Their Sales Performance? An Empirical Study from the Integrated Marketing Perspective.
Zhiqin CuiFei WangYing WangJing ZhaoPublished in: WHICEB (2022)
Keyphrases
- digital content
- consumer behavior
- cross selling
- customer relationship management
- data mining technology
- customer behavior
- potential customers
- viral marketing
- digital libraries
- customer service
- long term
- customer support
- customer loyalty
- marketing strategies
- data mining
- purchasing behavior
- customer base
- supply chain
- data processing
- digital information
- social media
- website
- decision making
- customer satisfaction
- databases
- digital media
- multimedia
- metadata
- e learning
- computer vision