Analyzing Data Quality Investments in CRM: a Model-Based Approach.
Markus HelfertBernd HeinrichPublished in: ICIQ (2003)
Keyphrases
- data quality
- data cleaning
- quality management
- data transformation
- data confidentiality
- data cleansing
- data warehouse
- business intelligence systems
- quality assessment
- customer relationship management
- cell suppression
- information loss
- data privacy
- information technology
- natural resources
- data preparation
- privacy preservation
- database systems