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Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming Behavior on Mobile Devices.
Matilda Holkkola
Jussi Nyrhinen
Markus Makkonen
Lauri Frank
Heikki Karjaluoto
Terhi-Anna Wilska
Published in:
Bled eConference (2022)
Keyphrases
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mobile devices
context aware
smart phones
social factors
factors that influence
neural network
mobile environments
mobile learning
mobile phone
real time
human behavior
mobile users
m learning
location based services
mobile technologies
mobile applications
behavior patterns
embedded devices