Exploring Heterogeneous Product Networks for Discovering Collective Marketing Hyping Behavior.
Qinzhe ZhangQin ZhangGuodong LongPeng ZhangChengqi ZhangPublished in: PAKDD (1) (2016)
Keyphrases
- viral marketing
- heterogeneous networks
- consumer behavior
- collective behavior
- social networks
- customer behavior
- decision making
- behavior patterns
- marketing strategies
- data mining
- website
- complex systems
- network structure
- life cycle
- customer base
- customer support
- customer service
- network analysis
- neural network
- social media
- long term
- information systems
- search engine
- real world