Learning to predict the cost-per-click for your ad words.

Chieh-Jen Wang Hsin-Hsi Chen

Published in: CIKM (2012)

Keyphrases

learning algorithm
learning process
multi class
online learning
learning tasks
reinforcement learning
cost sensitive
learning scheme
information retrieval
total cost
language learning
learning systems
knowledge acquisition
collaborative learning
hidden markov models
prior knowledge
keywords