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Market Orientation and Manager's Innovativeness in the Adoption of Managerial IT in Small Firms: Application to the Retail Sector.

Ángel Herrero CrespoJesús Collado AgudoMa Mar García de los Salmones Sánchez
Published in: Int. J. Hum. Cap. Inf. Technol. Prof. (2013)
Keyphrases
  • information systems
  • technological innovation
  • decision making
  • information technology
  • small number
  • social networks
  • management system
  • financial data
  • technology adoption