Focused matrix factorization for audience selection in display advertising.
Bhargav KanagalAmr AhmedSandeep PandeyVanja JosifovskiLluis Garcia PueyoJeffrey YuanPublished in: ICDE (2013)
Keyphrases
- matrix factorization
- display advertising
- advertising campaigns
- collaborative filtering
- low rank
- online advertising
- recommender systems
- negative matrix factorization
- factorization methods
- missing data
- nonnegative matrix factorization
- factor analysis
- item recommendation
- data sparsity
- variational bayesian
- stochastic gradient descent
- tensor factorization
- information retrieval
- probabilistic matrix factorization
- binary matrix
- latent factor models
- implicit feedback
- sparse coding