In-store shopping with location-based retail apps: perceived value, consumer response, and the moderating effect of flow.
Eunhye KimPublished in: Inf. Technol. Manag. (2021)
Keyphrases
- internet shopping
- online shopping
- purchase intention
- point of sale
- technology acceptance
- factors influencing
- online stores
- purchase decision
- independent variables
- mobile applications
- mobile devices
- computer self efficacy
- electronic commerce
- flow patterns
- flow field
- regression model
- online search
- theoretical and practical implications
- positive effects
- perceived risk
- survey data
- user satisfaction
- social networking
- supply chain