Mining Customer Value: From Association Rules to Direct Marketing.
Ke WangSenqiang ZhouQiang YangJack Man Shun YeungPublished in: Data Min. Knowl. Discov. (2005)
Keyphrases
- direct marketing
- data mining
- association rules
- marketing strategies
- data mining applications
- association rule mining
- mining algorithm
- mining association rules
- data mining techniques
- knowledge discovery
- apriori algorithm
- itemsets
- frequent itemsets
- frequent patterns
- data mining methods
- customer data
- customer relationship management
- database marketing
- text mining
- data mining technology
- data analysis
- machine learning
- customer satisfaction
- interestingness measures
- search engine optimization
- data mining algorithms
- life cycle
- data structure
- case study
- decision making
- information retrieval