Investigating the Impact of Customer Relationship Management Practices of E-Commerce on Online Customer's Web Site Satisfaction: A Model-Building Approach.
Su-Fang LeeWen-Jang Kenny JihShyh-Rong FangPublished in: Int. J. E Bus. Res. (2006)
Keyphrases
- electronic commerce
- customer loyalty
- website
- potential customers
- customer satisfaction
- management practices
- online stores
- customer behavior
- customer relationship management
- service quality
- marketing strategies
- online learning
- customer base
- product information
- customer service
- click stream data
- call center
- database systems
- artificial intelligence
- consumer behavior
- customer data
- database
- project management