The Power of Media Agencies in Ad Auctions: Improving Utility through Coordinated Bidding.
Giulia RomanoMatteo CastiglioniAlberto MarchesiNicola GattiPublished in: CoRR (2022)
Keyphrases
- combinatorial auctions
- bidding strategies
- online auctions
- marginal utility
- auction mechanisms
- multi unit
- sealed bid
- electronic marketplaces
- electricity markets
- multimedia
- power consumption
- auction protocol
- multi agent
- expected utility
- utility function
- resource allocation
- social welfare
- trading agents
- sponsored search auctions
- e government
- cooperative
- mobile robot
- contextual advertising
- information technology