Ökonomische Potenziale einer Online-Kundenwertanalysezur gezielten Kundenansprache im Internet.
Julia HeidemannMathias KlierAndrea LandherrFlorian ProbstPublished in: MKWI (2012)
Keyphrases
- internet users
- online databases
- internet technology
- online learning
- electronic mail
- job search
- online resources
- online services
- internet enabled
- online advertising
- world wide web
- real time
- internet search
- website
- internet advertising
- social networking sites
- world wide
- information overload
- financial services
- bibliographic databases
- bulletin board
- information retrieval
- social support
- neural network
- online marketing
- database