"Does your backyard nurture loyal customers?": The role of personal reciprocity in the relationship between satisfaction with an e-retailer sponsored virtual community and customer loyalty.
Qingqing BiDoug VogelPublished in: AMCIS (2012)
Keyphrases
- customer loyalty
- virtual communities
- customer satisfaction
- service quality
- potential customers
- marketing strategies
- data mining
- customer relationship management
- network externalities
- social networks
- information sharing
- supply chain
- user satisfaction
- community members
- call center
- website
- online communities
- electronic commerce
- virtual world
- positive effects
- business decisions
- end users
- website design
- service providers
- online communication